Wednesday, July 29, 2009

Custom Signage
















For my last blog, I discussed the importance of a specially designed logo as an important aspect to the customization of an event. I’d like to now discuss another facet that really goes hand-and-hand with the logo, and that’s custom signage. Custom signage can make a huge impact on a special event, and here at Gala, I’d consider us experts of the art.

Signage may not be the first thing that one thinks of when designing a special event, but it can be a very versatile medium. It can act as something that helps thematically pull the party together, direct guests to various parts of the venue, display the name or number of a table, or embellish specific areas. Many times, all of these properties are covered in a single event.

At Gala, we have a large scale printer that can create signage in any number of sizes, from a 6 inch by 8 inch table number to a 7 foot by 8 foot stage backdrop of a sports car for a young man becoming a bar mitzvah. Much of our signage is mounted on Fome-Cor, a board made of foam and paper that allows it to be freestanding or remain straight when attached to drape. All custom signage at Gala can be kept by the client at the end of the event, so the foam-backed mounting also allows the sign to be a long-lasting commemorative item.

Most typically, signage is included behind a stage, on top of custom centerpieces, on tables for identification and as part of an entrance treatment, but whatever the need for signage, I’m sure Gala can do it and do it well. We’ve got a lot of talent here that makes even the most daunting tasks go as smoothly as an everyday routine.

by Bryan Fox, Senior Designer

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