Wednesday, September 2, 2009

Themes


Theme (noun) - a unifying or dominant idea, motif, etc., as in a work of art.

I often am asked by prospective clients as they plan the decorative elements of their event whether a theme is necessary. My response is generally that, while not “necessary”, it is something that helps turn a run-of-the-mill party into an event - at least from a visual perspective. At a properly decorated party, one’s eye should dance over the individual decorative elements and be marveled by the array of related designs. A theme helps achieve that kind of effect.

A theme should be relevant to the party and once one has been chosen, the individual elements involved in the party become cohesive and unified. This cohesiveness makes for a visually pleasing room or event space and enjoyment among partygoers as guests discover more and more elements that are designed using the theme in mind. It is fun to see ordinary event elements like bars, buffets and entrances creatively tied into the theme of the event.

Colors can be used as a motif. Different colored fabric, ribbons, paper, linens, chargers and more can be used to reinforce that type of motif throughout the event space. This usually results in a sophisticated look, uncomplicated by theme-y kinds of images and representations.

For most parties, however, a theme provides an overarching concept that makes planning and designing the individual elements much easier. It helps bring an event vision to life and give guests an atmosphere in which to enjoy themselves. And that’s the idea, right?

by Noah Steurer

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