Another Beginning

It's Monday. Another beginning!!!

I just love the start of something new. A new day...a new week... a new event... a new design. A chance to start fresh. That's the best part of being in the special events business... no two events are ever the same. My work is never boring, always challenging, exciting and ever changing.

But, does a new beginning always mean the end?

In the event world, things are never cut and dry. This business is based on relationships so it might be the end of the actual event that you have worked on but, your relationship with the people involved from your client to your vendors has merely just begun.

You are looking for that long term involvement… that continuum of the relationship … something you work on and nurture so that when the client or vendor has a need you are the one they seek to fulfill it.

Easy? No! Not at all. But, who said it would be? In the event world like the rest of life things go wrong, relationships can be difficult… obstacles must be overcome and challenges must be met.

Soooo … you work it…you prepare…you complete your tasks…overcome your adversities and reach for your goal and in the end……you realize… that this…. was just the beginning!!!

by Jaime Greenwald, President