Showing posts with label graphics. Show all posts
Showing posts with label graphics. Show all posts

Wednesday, July 29, 2009

Custom Dance Floors














You may notice from my previous blogs that I use the word “custom” pretty frequently. The reason is because nearly everything we do here at Gala is truly custom made for our clients. Custom signage, custom décor, custom layouts and renderings-you get the idea. I’d like to briefly discuss our custom dance floors, as I don’t think you’ll find anything quite like what we do here.

The vast majority of special events include a dance floor. That floor may just be tiles put together by the venue to keep their carpet from getting worn down, but they can be so much more. Custom dance floors involve cut-to-size sheet vinyl that is hand painted by our art director Tom Kemp. This hand painting process can take many hours, but it ensures that the look is artistic and highly professional. Often times, the center logo will be created from adhesive vinyl to ensure sharp lines and vibrant colors. The finished product is a sleek and exceptional piece that guests will remember long after their event has passed.

By Bryan Fox, Senior Designer

Custom Signage
















For my last blog, I discussed the importance of a specially designed logo as an important aspect to the customization of an event. I’d like to now discuss another facet that really goes hand-and-hand with the logo, and that’s custom signage. Custom signage can make a huge impact on a special event, and here at Gala, I’d consider us experts of the art.

Signage may not be the first thing that one thinks of when designing a special event, but it can be a very versatile medium. It can act as something that helps thematically pull the party together, direct guests to various parts of the venue, display the name or number of a table, or embellish specific areas. Many times, all of these properties are covered in a single event.

At Gala, we have a large scale printer that can create signage in any number of sizes, from a 6 inch by 8 inch table number to a 7 foot by 8 foot stage backdrop of a sports car for a young man becoming a bar mitzvah. Much of our signage is mounted on Fome-Cor, a board made of foam and paper that allows it to be freestanding or remain straight when attached to drape. All custom signage at Gala can be kept by the client at the end of the event, so the foam-backed mounting also allows the sign to be a long-lasting commemorative item.

Most typically, signage is included behind a stage, on top of custom centerpieces, on tables for identification and as part of an entrance treatment, but whatever the need for signage, I’m sure Gala can do it and do it well. We’ve got a lot of talent here that makes even the most daunting tasks go as smoothly as an everyday routine.

by Bryan Fox, Senior Designer

Tuesday, July 28, 2009

Gala Offers 3D Renderings

Many clients have difficulty visualizing how a space will look. As designers, we at Gala Events have that gift of visualization; however it is often difficult to communicate that picture to our clients. Through renderings, Gala planners and clients can be on the same page. Below are some examples of our 3D renderings.



Above is the rendering of the stage, catwalk and seating layout for a St. John fashion show at the Andrew Mellon Auditorium in Washington D.C. we included in our proposal.




Above is a picture of the auditorium with the stage and seating completely set up. You can see there were a few minor changes from the original rendering, but the rendering helped excite the clients enough to move forward and invest in our abilities to complete such a grand stage treatment.

Below are a few more renderings.



by Tom Kemp, Art Director

Tuesday, July 14, 2009

Custom Logos

Working as the senior designer at Gala Events for several years, I’ve seen numerous special events come together, from petite and intimate to large and lavish. The event designers at Gala are experts at helping to create a cohesive look to any and all events, regardless of budget. One major facet that I’ve found helps draw the event together, whether it be a Bar or Bat Mitzvah, sweet sixteen or even a corporate party, is having a logo that reflects the event and the individual or company that is hosting it. Not only can this logo can be placed on décor, custom signage, dance floors, projected on walls, etc. during the actual event, but it can also be included on invitations and mementos like custom clothing.

I’ve designed countless custom logos for our clients, from sleek and elegant monograms to graffiti-inspired skater style logos. Often times, if the logo is for a Bar or Bat Mitzvah, the child’s name will be a very prominent feature on the logo, followed by the date of the event. The font, style, and surrounding graphics reflect the child’s personality and theme of the event. The color scheme of the party will also be incorporated so that the logo is both easily readable and highly artistic. The final product is, in essence, a brand that is created for the child and the party. Adding an element of personalization setting that event apart from the rest!

by Bryan Fox, Senior Graphic Designer